📖 Zero to One by Peter Thiel et al.
Be the monopoly (I.e. don’t compete)
- Brand
- Scale
- Network effect
- Long term planning
- Pareto principal 80/20
- Exponential growth
Be a contrarian thinker
- The next big business or innovation hasn’t been discovered yet. So instead of trying to copy what works, uncover what’s currently a secret to the world.
- There are 2 kinds of secrets - secrets about nature and secrets about people.
- Ask what secrets is nature not telling you? What secrets are people not telling you?
Trichotomy of goals
- Easy
- Hard
- Impossible
The aim is to work on hard goals because they are rewarding and possible.
Team
- Co-founders must share a pre-history. And have complementary skills. Otherwise, you’re just rolling the dice.
- Determine ownership possession and control.
- Equity can help alignment to the long-term.
- To attract employees create a compelling mission.
- Why would the 20th employee work for you?
- First people should be as similar as possible.