📖 The Ultimate Marketing & PR Book by Eric Davies et al.

David Guerrero -

Topic: Marketing & PR | Medium: Hardcopy | Rating: 3/5

Review

Easy to read and I appreciate the summaries that accompany each chapter. Most insights are not new to me, but it did reaffirm some information I have already discovered on the internet. Good information but not groundbreaking.

Some keynotes and thoughts:

Marketing and Strategy:

  • Although Porter’s generic strategies is not a new concept, taking the time to adopt a strategy gave me a new mindset on how to approach my brand. Focusing on ‘differentiation’ (opposed to cost leadership or focus), I want to develop a feeling and identity with my brand.
  • SEO ensures your page/website is found and helps create ‘authority’ so google deems your site as trustworthy.
  • Associate your pages/content with key phrases using ‘Google Keyword Planner’.
  • Website analytics: http://google.com/analytics.

Social Media:

  • Pinterest and YouTube unlike are other social media are also search engines. So, people are looking for specific content. I am looking to use these in the future.
  • Email marketing’s ROI is ~40x.
  • “Social media isn’t really about you, it’s about your audience.”
  • “Blogs are considered the single most important inbound tool for marketing.”
  • Resource for building a website/blog: http://wordpress.org. I have continually seen WordPress mentioned as a leading platform, so I am thinking of using this if I build my own website/blog.

Public Relations:

  • Public Relations is about the messaging and reputation of the company.
  • “PR means telling the truth and working ethically – even when all the media wants is headlines and all the public wants is scapegoats. Public relations fails where there is no integrity.”